More and More: Little Milton’s plea for more as the cost of living was skyrocketing.

Whew. That was a long blogpost title, huh? I know. But, let me explain:

In late 1967, Chess Records’ Checker subsidiary released this record entitled “More and More” by Little Milton, where the chorus sings and growls:

“More and More… all the time!”

Ironically, the flip is a meandering soulful blues cut called “The Cost of Living”. So, maybe the editorial statement of the release was:

“The Cost of Living” is “More and More”!

Or, maybe, on a more hopeful note:

With “The Cost of Living” growing “More and More”… find More with Less!

Either way, it’s a beautifully grooving little record by Little Milton in the vein of all his grooving blues-soul hybrids cut here in Chicago in the late 1960s (my favorites being “Drifting Drifter”, “Blind Man”, “Don’t Leave Her”, “Poor Man”, and more). It also just happens to make me pretty happy.

James (“Little”) Milton Campbell, Jr. recorded most of his best known material here in Chicago, but he hailed from St. Louis. In addition to growling soulful vocals, he also played blues guitar. Oh yes, and he wasn’t particularly little.