Tag Archives: Empowerment Experiment

The Empowerment Experiment: Buying Black Exclusively for an Entire Year

I interviewed John and Maggie Anderson (an Oak Park, Illinois couple with two small children), who are conducting a social experiment: The Empowerment Experiment.  They are buying black, or patronizing Black-owned businesses exclusively, for one year.


In my interview with them (below), I talk to the Andersons about their “pledge” to buy black, the dark side of integration’s legacy, what it means to keep money in a community, whether buying black is racist, and what’s more important: buying black or buying green….

the above interview was originally broadcast on Vocalo.org 89.5fm.