This weekend, there’s an interesting experiment in media consumption going on. Chicago Public Radio (WBEZ 91.5FM) is checking for their listeners who don’t touch their dials at all…but, rather, click their mouse.
From the good Folks at Chicago Public Radio:
Do you listen to public radio podcasts and streaming more than you listen on the actual radio? Buy a shirt to support it! We want to see how many t-shirts we can sell in support of WBEZ online radio – without saying a word about it on our actual airwaves. We are only talking about this online. If you have an extra $20, please buy a shirt – and definitely pass this around to your friends! Let’s see how far we can take this! Check it out…
NOTE: this push is for a limited time. And I am VERY tempted….
update: This promotion is officially over… and it’s unclear whether the shirt will ever be sold in their regular online store.